General Goods Co.
Everyday goods, made to last.
A small shop of well-made basics — canvas, wool, and leather you'll keep for years. Made in small batches, priced without the markup.
The Collection
Built for daily use
A tight, seasonless lineup. We restock the things people love instead of chasing trends.
Add to cartWaxed Canvas Tote
$68
Add to cartGarment-Dyed Tee
$42
Add to cartMerino Watch Cap
$34
Add to cartLeather Cardholder
$45
Add to cartStoneware Mug
$24
Add to cartPleated Wool Skirt
$98
Lookbook
The autumn edit
Earth tones, heavyweight cotton, and the layers you'll reach for first.
Shop new arrivals
Made to last
Fewer things, better made.
We work with small makers who still finish a seam by hand and stand behind it. No fast fashion, no filler.
Everything in the shop is chosen to be repaired, not replaced — and to look better the longer you keep it.
Join the list, get first looks.
New drops and restocks, a few times a month. No spam.